As part of the alliance, players will be provided with hearing aids to use during the main events. LeBron James, Draymond Green and James Harden, among many others, will use the brand's products.
The brand of premium hearing aids Beats and the National Basketball Association in the United States (NBA) announced an alliance to turn the firm into the official audio partner of the NBA, the National Women's Basketball Association (WNBA), the NBA G League and USA Basketball from October of this year.
As part of the partnership with the NBA, Beats will provide players with hearing aids to use during the main events, including NBA All-Star, NBA Draft presented by State Farm, NBA international games in China and Europe, WNBA All -Star, WNBA Draft presented by State Farm, and the exhibition tours of the national men's and women's basketball teams in the United States. In addition, Beats will collaborate and establish separate agreements with the NBA teams.
The multi-year agreement will build on the global recognition of the music and technology brand while expanding its list of NBA stars, including LeBron James, Draymond Green, James Harden, Ben Simmons, Jayson Tatum and Karl-Anthony Towns.
NBA commissioner Adam Silver said: "Through our partnership, we have a great opportunity to merge sports, pop culture and technology to offer unparalleled experiences and premium products to our fans."
"The NBA and its players have long been important drivers of global culture. Basketball, music and style are the same voice: Julius Erving became an icon of the style, Allen Iverson consolidated the place of hip hop on and off the court and LeBron is constantly discovering new music ... the list goes on and on "Said Luke Wood, president of Beats by Dr. Dre."
This is what the video that makes the announcement of the alliance looks like:
This is what the video that makes the announcement of the alliance looks like:
Beyond sport
The work of Beats is not limited to the sports industry, but also to permeate in other sectors, such as the automotive industry. Some examples of collaborations in this area are the following have been with Chrysler in 2012, when for the first time the sound experience of Beats was transferred to a car: the Chrysler 300S 2012. This partnership led the music studio to non-car consumers. only by adding horns, but also working with the music creators themselves to reproduce the sound the way it is done in the studio. With Seat, the collaboration began last year by offering BeatsAudio as a premium sound system in different models of the range (Ibiza, Leon, Arona and Ateca).
