Diana Corr




Beats becomes the official audio partner of the NBA

As part of the alliance, players will be provided with hearing aids to use during the main events. LeBron James, Draymond Green and James Harden, among many others, will use the brand's products.




The brand of premium hearing aids Beats and the National Basketball Association in the United States (NBA) announced an alliance to turn the firm into the official audio partner of the NBA, the National Women's Basketball Association (WNBA), the NBA G League and USA Basketball from October of this year.

As part of the partnership with the NBA, Beats will provide players with hearing aids to use during the main events, including NBA All-Star, NBA Draft presented by State Farm, NBA international games in China and Europe, WNBA All -Star, WNBA Draft presented by State Farm, and the exhibition tours of the national men's and women's basketball teams in the United States. In addition, Beats will collaborate and establish separate agreements with the NBA teams.



The multi-year agreement will build on the global recognition of the music and technology brand while expanding its list of NBA stars, including LeBron James, Draymond Green, James Harden, Ben Simmons, Jayson Tatum and Karl-Anthony Towns.

NBA commissioner Adam Silver said: "Through our partnership, we have a great opportunity to merge sports, pop culture and technology to offer unparalleled experiences and premium products to our fans."



"The NBA and its players have long been important drivers of global culture. Basketball, music and style are the same voice: Julius Erving became an icon of the style, Allen Iverson consolidated the place of hip hop on and off the court and LeBron is constantly discovering new music ... the list goes on and on "Said Luke Wood, president of Beats by Dr. Dre."

This is what the video that makes the announcement of the alliance looks like:


Beyond sport

The work of Beats is not limited to the sports industry, but also to permeate in other sectors, such as the automotive industry. Some examples of collaborations in this area are the following have been with Chrysler in 2012, when for the first time the sound experience of Beats was transferred to a car: the Chrysler 300S 2012. This partnership led the music studio to non-car consumers. only by adding horns, but also working with the music creators themselves to reproduce the sound the way it is done in the studio. With Seat, the collaboration began last year by offering BeatsAudio as a premium sound system in different models of the range (Ibiza, Leon, Arona and Ateca).


Turn your photos into music using Artificial Intelligence

SoundSeeker creates the music tracks considering the mood you project in your photos.


Now your photographs can not only be observed, but also listen. Royal Caribbean presented the first mobile application that will transform travelers' most memorable photos into music. It is through artificial intelligence that the SoundSeeker app creates a predetermined track based on the mood projected in your photographs.



Available for free, this app works by uploading three photographs of your choice to your platform, which analyzes them according to their colors, background, emotions, body language and face. Afterwards, SoundSeeker processes the information obtained and turns it into a unique piece of musical art that can be shared through your social networks, acting as a virtual DJ to musicalize the most presumable moments of life.

The arrival of this application is a sample of the new ways available to share our most emotional moments using tools that use the highest technology. And in this case, it is thanks to the innovation of companies like Royal Caribbean supported by the Music Theory and by the Berklee College of Music that this app is available online.

Berklee took advantage of the theory of music to create a roadmap for the tool that helps determine the musical pairing of the photos, taking into account the combinations of tone, tempo and instrumental, among others.


SoundSeeker uses machine learning, an artificial intelligence technique that allows computers to simulate human intelligence and make decisions for themselves without explicit instructions. During the development of SoundSeeker, Royal Caribbean, along with a team of musicians and technologists, made connections between hundreds of music tracks and more than 10,000 photos to teach SoundSeeker how to make these connections.

The AI ​​in SoundSeeker uses Google Cloud Vision to identify objects, facial expressions and colors in a user's photo, making reference to the route map developed by the leaders in music theory at Berklee. SoundSeeker finds the musical elements corresponding to each mood in the photo to compose a genuinely different audiovisual photo album.

SoundSeeker is equipped to generate over one million unique tracks, based on custom base tracks, composed exclusively for Royal Caribbean's SoundSeeker. Custom tracks are inspired by a wide variety of music, including hip-hop from the 90s, rock, and electronic and modern dance music.



Are you ready to create music with your images?